# WatchDealerInventory Alternative for Watch Dealers > Compare WatchDealerInventory and Kigu: marketplace, auctions and a consignor portal versus WhatsApp AI, linked deal documents and transparent pricing. - Canonical page: [https://staging.kigu.app/alternatives/watchdealerinventory](https://staging.kigu.app/alternatives/watchdealerinventory) - Comparison data: Comparison reflects publicly available information as of July 2026. Vendors change features and pricing — verify current details on the vendor's website before deciding. ## TL;DR WatchDealerInventory is an established UK platform (publicly priced at £120/month, or £96/month billed annually) serving 100+ dealers, with inventory management, a B2B marketplace, live trade auctions, a consignor-portal add-on, and channel publishing to Shopify/eBay/Chrono24 listed as coming soon. Kigu is a WhatsApp-focused system of record with linked-device ingestion, AI extraction, dedicated consignment lifecycle, linked purchase/sales invoices and settlements, staff commission tracking, true P&L across 30 currencies, and $59/month Core after a free trial. Choose WatchDealerInventory for marketplace, auction or customer-portal depth; choose Kigu for WhatsApp capture and a connected dealer-side deal workflow. WatchDealerInventory is one of the more fully featured platforms in the space; Kigu deliberately does less, but does the WhatsApp-and-P&L core deeply and cheaply. ## What WatchDealerInventory does well It offers inventory management with audit trails, condition and ownership tracking (owned, consigned, part-exchange), and runs a B2B marketplace with live trade auctions; channel publishing to Shopify, eBay and Chrono24 is listed as coming soon (as of May 2026). A consignor portal is available as an add-on. Pricing is published — around £120/month, or £96/month on annual billing, with paid add-ons for extra users, storage and the consignor portal. For dealers who want marketplace and auction features in one place, that breadth is compelling. ## Where Kigu is different - **WhatsApp ingestion + AI extraction** is built in — turning dealer-group chatter into structured inventory. - **A 7-day free trial** of the complete product, then a $59/month Core plan — no per-user, per-portal or per-storage add-ons. - **Linked deal operations** — purchase and sales invoices, consignment agreements and settlements, plus staff commission tracking. - **30-currency P&L** for cross-border trading. - **9-language interface.** > **Different shapes of product:** WatchDealerInventory is a broad marketplace-and-inventory suite; Kigu is a focused back office. Pick based on whether you need the marketplace/auction layer or value simplicity and WhatsApp capture. ## WatchDealerInventory vs Kigu at a glance *Based on publicly available information, July 2026.* | Capability | Kigu | WatchDealerInventory | | --- | --- | --- | | Linked-device WhatsApp AI ingestion | Yes — built in | Not publicly listed | | Inventory + ownership tracking | Yes (owned & consigned) | Yes (owned, consigned, part-exchange) | | Marketplace listing | CSV import (incl. Chrono24) | Channel publishing (listed as coming soon) | | B2B marketplace + live auctions | No | Yes | | Consignor portal | No — dealer-side agreement-to-settlement workflow | Yes (paid add-on) | | Consignment agreements + settlements | Yes — linked, numbered commercial documents | Ownership tracking; document flow not publicly detailed | | True P&L after fees | Yes | Not publicly detailed | | Multi-currency | 30 currencies | Not publicly detailed | | Published pricing | 7-day free trial, then $59/mo Core | £120/mo (£96/mo annual) + add-ons | ## When to choose Kigu - You trade heavily in WhatsApp groups and want AI capture. - You want a single, lower flat price. - You trade across currencies and want unified P&L. - You want agreements, invoices, settlements and staff commissions linked to each deal. - You don't need a B2B marketplace or auctions. ## When to choose WatchDealerInventory - You want a built-in B2B marketplace and live trade auctions. - You need a customer-facing consignor portal. - Audit trails and part-exchange ownership tracking matter to you. ## Frequently asked questions ### How does pricing compare? WatchDealerInventory publishes pricing around £120/month (£96/month billed annually), with add-ons for extra users, storage and a consignor portal. Kigu has a 7-day free trial and a $59/month Core plan with no per-user add-ons. ### Does Kigu have a B2B marketplace or auctions? No. Those are strengths of WatchDealerInventory. Kigu focuses on private inventory, WhatsApp capture and P&L rather than a trading marketplace. ### Can Kigu handle consignment? Yes. Kigu has a dedicated dealer-side lifecycle from draft agreement to active stock, sale, settlement and payout, with linked commercial documents. It does not provide a separate customer-facing consignor portal. See our [consignment use-case page](https://staging.kigu.app/for/consignment-dealers). ### Is Kigu UK-friendly? Yes — multi-currency including GBP, and content on UK VAT margin scheme considerations. Always confirm tax treatment with a professional.